The
ultimate aim of writing a press release is to garner all the hype and attention
that an organization can get from different media. When it comes to creating a
press release for the launch of a new product it becomes
all the more important. There are companies that hire expert Indian service
providers to create their copy while others simply make their own press
releases.
Press
release writing is no rocket science, but there are certain things that an
intelligent press release services provider follows especially when they are
jotting down about the launch of a product. Given below are the most important
elements that companies offering PR writing services must never overlook while
dealing with the launch of a product.
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Title grabs the attention
Title
is the first thing that eyes catch and if that is not interesting enough,
people would never care to read the rest of your story. Include the name of the
product and contemplate on how you can work a title around that would instantly
attract people to reading further.
Summary section
It
encompasses the whole story and in this case it is the name of the product, target
audience and schedule of the product launch.
Details about the launch
One
should not include details about the launch of the product. The location and
dates for the launch must be included while writing the details.
Categorize neatly
There
is nothing clumsier than writing information that does not clearly draw a
picture. This is very important in press releases as if there is no story map,
the entire purpose of writing a press release can go haywire.
Plan ahead
Have
a clear idea about how the entire PR is going to stand out and what each of the
first, second and third paragraphs are going to talk about. Is it going to talk
about the product or the launch or something else about the company? How does
it connect to the second paragraph? While launching a product, the first
paragraph should talk about the details of the launch, second about the
benefits of the products and third about how the company feels about the
product and the launch and quotes from CEO or Chairman.
Write a clear boilerplate
Never
forget to include important information about the company; its experience in
the field and vision. Also try to include how the company perceives the support
of people for their other line products as well.
Call to Action
Never
forget to include a call to action in the PR. Persuade people to take action
and encourage them with some exciting offers that have clear time limits.
People love call to action with offers.
Whatever
may be the case, press release written for the launch of a new product is
extremely important as it is the first form of any promotion that the product
is going to have. Following are a few tips that most successful PR writing service companies use to make excellent press release. The above given instructions can
definitely help you become a better press release writing services provider or
choose the perfect PR writing company in India,if you want a professional to
carry out the job for you.
