Written stuff needs to be
appealing for readers, at all times. To get read and rated, is the actual
challenge. One has to go extras mile in fixing an eye-catching title.
Title is as such a single “make
or break” line. A typical reader decides whether to get into the content part
or a post merely by seeing the title. And it’s binding on you, to make him read
it. Here lies the implication of a title.
Thus, there is no exaggeration in
stating that, the common apprehension even a professional blog writer finds is how to craft a beautiful
title. Most confusing aspect when it
comes to writing catchy
titles for articles relates to its size, on a larger extent. This leads to the
dilemma - Which words to use and which to evade? Along with the advent and
progression of search and social media optimization, concern for ranking has
also raised.
We aid our clients to write catchy headlines for blogs in a very proficient style. In this post
we have enumerated the basic and most useful tips for writing blog titles and
after having a glance through them, you too will definitely end up in forming some
better blog title ideas.
A Faultless Formula for Writing Impressive and Haunting Titles and Headlines
1) Sort out the title from
topic
Is topic and title the same?
No. Even though used alternatively most
of the times, both have clear distinction when writing posts. If you are into
blog writing, it is must to have a clear-cut idea about both of these.
Topics and working titles are
as diverse as a river and its tributaries. Topic is a broad and vague term.
Say, for example, “Health and Fitness” is a topic. It can be thought something
like a face cream; most modern medical facilities or the advanced body building
equipment and so on. When searched it
directs to a number of blogs of the same kind. On the other hand, a working headline is
precise and leads to a single blog post. So for the above topic “Health and
Fitness”, some of the possible working titles are:
How
to stay healthy after 60 years?
Taking
care of your skin in the winter
Need
to encompass meditation and yoga in curriculum
Apart from bringing an image
with lots of stuff flashing before us as with the topic, a closer image of a
particular idea is brought about by the headline.
Be perfect later. Don’t dither
to write a rough working title.
2) Mirror your content
accurately
In course of developing a
catchy headline, don’t risk it by deviating from the essence of your post or
blog. The content should be quick-started from the title itself. Hence, the
accuracy of heading matters. An exemplary title brings up the reader’s
expectation levels and if you fail to preserve his trust, you are more likely to
lose the audience.
Reliable study reports suggest
that a brace of bracket [] can enhance the accuracy of your headline. But be
wise in their use, it has to be an addition not a substitution.
3) Let it be as sweet and short
as possible
No general guideline about the
word limit is given for writing a blog title. Writer can be artistic to any
extent in developing one. Experts opine that shorter headlines i.e. one with a
character count of 70 could be ideal for posts to get them rated well by the
search engines.
From our recent survey and analysis,
on an average a title with 8-12 words got shared faster. Similarly, the most
liked Facebook posts have headlines with 12-14 words.
Try to get it sweet and short;
this is one of basics tips
for blog post titles.
4) Brainstorm with yourself and
others.
Don’t just reach to a title. Go
for a trial and error approach. Find someone who could give an alternative
perspective to your post or article. Think, the stretch you expended to compose
such a great content, then why in a hurry to add a heading. Headlines is the
first impression about your post/blog, let it be the best.
5) A promise in a line
Reader is convinced when it sounds as
benefiting him. Just grab the opportunity. Throw an element of promise throughout
the blog or the article. And let your title speak it out. This is what we
always try to do as a professional company offering best blog writing services.
6) Don’t confuse your reader
Excitement is a vibrant factor that
keeps people to read a blog, or anything of the kind. The same catchy element
in the title should be felt for a person as he scrolls down your blog. You
don’t need to be a professional writer to get the reader engaged in your very
first post itself. Having an eye on details can fetch you more audiences.
If you are a beginner to blog post
writing, we have something to help
you. Check it out from our post on business blog writing tips.
7) Search
and Social Media Optimization
Getting SEO friendly headlines is
also tricky. A choice to make your blog
post or article optimized with the search engine or social media exists. And if you wish, it can be optimized for
both.
Setting aside the technicality
of SEO (Search Engine Optimization), you just have to be aware of the significance
of keywords. The words which audience use while making a search are the
keywords, and you have to know their search volume. Try to include these
keywords in the headline itself.
There's an additional aspect of
this, as to write a blog title which is tweetable, means to get a high click
through rate you have to constitute that with 120-130 characters, leaving a
space to comment for those who wish to retweet and mention you.